Topic coverage

Green Claims

Green Claims examines how environmental statements about packaging are framed, evidenced and compared. Drawing on five public articles, it covers footprint comparisons and life-cycle study boundaries, PFAS-free food-contact rules and testing limits, the gap between terms such as eco-friendly and specific verified benefits, plastic-free definitions and material trade-offs, and emerging 2027 signals around EPR data, recyclability and claim substantiation. The coverage is practical: it shows how to identify what a claim actually asserts, which records to inspect, and how jurisdiction, functional unit and end-of-life systems affect whether a claim holds.

Regulations

US Green Guides: Recyclable and Compostable Claims Need Different Evidence

The FTC Green Guides separate evidence for recycling access from evidence for composting performance and availability; a certificate does not answer every claim.

Oct 21, 2026Guide & reference

Regulations

EU Green Claims After September 2026: What Directive 2024/825 Changes

Directive 2024/825 adds consumer-law controls on generic environmental claims, sustainability labels and offset-based product climate claims.

Oct 19, 2026Guide & reference

Market Trends

Do Consumers Actually Pay More for Sustainable Packaging? Surveys vs Purchasing Evidence

Surveys often say consumers will pay more for sustainable packaging. Real-money experiments tell a more complicated story. This evidence audit separates stated preference, choice experiments, auctions and observed purchasing behavior.

Oct 19, 2026Guide & reference

Market Trends

How Big Is the Sustainable Packaging Market? What Demand Data Actually Measure

2026 estimates put the global sustainable-packaging market around USD 326–400 billion—but those numbers are modeled from different definitions. This data audit explains what market size, demand, shipments, trade and waste…

Oct 18, 2026Guide & reference

Materials

Bio-Based Does Not Mean Biodegradable: PLA, PHA, Bio-PE, Bio-PET and PEF Compared

Bio-based describes feedstock origin; biodegradable describes material behaviour under specified conditions. This comparison separates the two using PLA, PHA, bio-PE, bio-PET and PEF.

Oct 18, 2026Guide & reference

Market Trends

Sustainable Packaging Trends 2027: 10 Changes Brands and Suppliers Should Watch

The strongest 2027 packaging signals are moving from broad material claims toward measurable EPR, real-system recyclability, component-level design, reuse logistics, chemical evidence and shared packaging data.

Oct 18, 2026Guide & reference

Materials

Plastic-Free Packaging: Materials, Alternatives and the Hidden Trade-Offs

Plastic-free is not the same as paper-based, bio-based or water-based coated. This guide explains what the claim can mean, which alternatives exist and what trade-offs buyers should verify.

Oct 17, 2026Guide & reference

Regulations

What Is PFAS-Free Packaging? Food-Contact Rules, Testing and Common Claims

PFAS-free is not one universal packaging definition. This guide separates intentionally added PFAS, targeted testing, fluorine screening and current EU/U.S. food-contact rules.

Oct 17, 2026Guide & reference

Packaging Trends

Eco-Friendly Packaging: Materials, Examples and How to Choose the Right Option

“Eco-friendly” is not a material category. The strongest packaging choices start with function, reduce unnecessary material, then match reuse, recycling or composting to the real system.

Oct 14, 2026Guide & reference

Materials

Before comparing packaging footprints, check what is being compared

A packaging footprint is useful only when the service, boundaries and assumptions are visible. These questions help buyers read an LCA without turning one metric into a universal verdict.